“More you” is the catchphrase for the launch of the Windows 8 ad campaign, and it captures a trend that has been strengthening over the last year. The ability to speedily share aspects of our lives with friends and strangers through sites like Facebook, Circles, Pinterest, Twitter and Instagram allows us to define and broadcast an image of ourselves that is intended for public consumption. Our start screen, our playlists and our choice of apps makes a strong and intentional statement about who we are and how we’d like to be perceived. Here are five trends to watch for in the A/E/C industry in 2013.
Life. Science. Architecture.
